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The Startup Ladies Blog
Insights for Founders, Investors, and Executives Building and Investing in Scalable Startups
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10 Ways Founders & Business Leaders Can Foster LGBTQ+ Inclusion During PRIDE Month
As we celebrate PRIDE Month, it's an essential moment for founders and business leaders to reflect on their role in fostering inclusive...

The Startup Ladies
Jun 4, 20243 min read


Deep buyer insights help attract, maintain customers
Markets are evolving rapidly, and customer preferences shift constantly. Whether you’re a founder forging new paths or an established...

The Startup Ladies
May 29, 20243 min read


Mastering the Intangibles: A Guide for Female Founders to Secure Investment
Congratulations! You've laid the groundwork for a thriving business with a solid strategy, a scalable product or service, and a promising...

The Startup Ladies
Apr 2, 20243 min read


Find your first customers by surveying stakeholders
It’s easy to believe that everyone thinks about problems and solutions the same way you do. Not so. When you take the time to understand...

Kristen Cooper, CEO & Founder, The Startup Ladies
Mar 20, 20247 min read


First-time entrepreneurs often make this costly mistake
One of the biggest mistakes first-time entrepreneurs make is building a product that doesn’t have a market. Founders get so excited...

Kristen Cooper, CEO & Founder, The Startup Ladies
Mar 20, 20243 min read


How to be a great advisory board member to a startup
Have you made it into the C-suite yet yearn for the excitement of a startup? Serving as an advisory board member for a startup might be a...

Kristen Cooper, CEO & Founder, The Startup Ladies
Mar 11, 20244 min read


Build your Marketing Strategy for Sustained Revenue Growth
Watch the full Startup Study Hall with Matt by clicking on the play button above. The Startup Ladies kicked off their Startup Study Hall...

The Startup Ladies
Jan 31, 20243 min read


Philanthropists are ideal investors for social impact startups
Philanthropic corporate leaders are motivated by more than just money. They seek to promote the welfare of others—whether those are...

Kristen Cooper, CEO & Founder, The Startup Ladies
Dec 6, 20233 min read


Top 9 female entrepreneurs to headline Startup Ladies #InvestInWomenFounders Summit on 11/15
The Startup Ladies are delighted to announce the Top 9 women entrepreneurs who will be headlining our second annual...

The Startup Ladies
Sep 28, 20233 min read


Top 9 entrepreneurs headlining The Startup Ladies #InvestInWomenFounders Summit on November 15
The Startup Ladies are excited to announce the Top 9 women business owners who will be interviewed at our second annual ...

The Startup Ladies
Sep 27, 20239 min read


C-level execs fuel economy by supporting startup founders
I recently attended a meeting with community leaders to prepare for the 2019 Tech Census by Powderkeg. The firm’s CEO, Matt Hunkler,...

Kristen Cooper, CEO & Founder, The Startup Ladies
Sep 25, 20233 min read


Leadership Barbies speak up and take action
Sally Ride, Top row: Billie Jean King, Entrepreneur Barbie, Ida B. Wells, Middle row: Rosa Parks, Frida Kahlo, Kathryn Johnson, Bottom...

Kristen Cooper, CEO & Founder, The Startup Ladies
Sep 12, 20233 min read


Keynote announced + 9 Indy executives selected to interview Startup Ladies at 11/15/23 Summit
Indianapolis - Thursday, September 7, 2023 The Startup Ladies second annual #InvestInWomenFounders Summit will take place on Wednesday,...

The Startup Ladies
Sep 7, 20232 min read


Meet 9 Indy Execs interviewing our Top 9 WOMEN founders at the 2023 #InvestInWomenFounders Summit
Building on the strength and success of last year's inaugural #InvestInWomenFounders Summit, The Startup Ladies have selected nine...

The Startup Ladies
Sep 6, 20239 min read


Mindy Weinstein, PhD, MBA will keynote The Startup Ladies 2nd annual #InvestInWomenFounders Summit
The Startup Ladies are thrilled to announce that Mindy Weinstein, PhD will deliver the keynote presentation at our second annual...

The Startup Ladies
Sep 6, 20232 min read


Why should business owners & leaders engage in PRIDE month?
Since 1969, the US has dedicated the month of June as PRIDE month to commemorate the Stonewall protests in New York City and celebrate...

Kristen Cooper, CEO & Founder, The Startup Ladies
Jun 15, 20235 min read


Indiana feels unsafe to LGBTQ+ community
As a woman business owner and proud member of the LGBTQ+ community, I do not feel safe living and working in Indiana. There are many...

Kristen Cooper, CEO & Founder, The Startup Ladies
Jun 14, 20233 min read


How to Participate in a Book Club - Even if You Didn't Read the Book!
There is nothing quite like reading a great book cover to cover. The author leads you to new places, introduces you to new people,...

The Startup Ladies
May 12, 20233 min read


How User Experience Design Generates Growth, Success, and Scalability
Implement these 10 UX Best Practices for your product or service to generate growth, success, and scalability.

The Startup Ladies
May 8, 20233 min read


The Strategy & Art of Expanding Your Team
The Startup Ladies community would like to say a big THANK YOU to Jantina Anderson, Associate Director of Human Resources at Carrier, for...

The Startup Ladies
May 2, 20233 min read


How To: Set the Perfect Price for Your Product or Service
How to Price Your Product or Service so It Sells BIG! Liz Conzo-Kershner, Senior Director of Strategy, Insights, & Advanced Analytics at...

The Startup Ladies
Apr 7, 20232 min read


Women-owned and women-led companies aren’t the same
How we count and tell stories about numbers can proliferate systemic gender discrimination. In the fields of computer science and math,...

Kristen Cooper, CEO & Founder, The Startup Ladies
Mar 19, 20233 min read


Success can—and should—be whatever you want
How do you define success for yourself? This is one of the most common questions asked by humans in modern society, yet few of us answer...

Kristen Cooper, CEO & Founder, The Startup Ladies
Jan 1, 20233 min read


“Pattern Matching” prevents investors from funding women founders
If you have been reading the research about pitch competitions, you know they do not favor women. Why? It's because of a process the...

The Startup Ladies
Nov 17, 20224 min read
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