The Startup Ladies are thrilled to announce that Mindy Weinstein, PhD will deliver the keynote presentation at our second annual #InvestInWomenFounders Summit on November 15, 2023 from noon to 6:00 p.m. at the Delta Faucet Company HQ in Indianapolis, Indiana.
It is rare to find someone who is an expert in both business and psychology. When Dr. Weinstein reached out and shared that she
wanted to get involved with The Startup Ladies, we said, "Heck yes!" She has an incredible understanding of human behavior particularly when it comes to
marketing and sales. She is an ideal expert
to speak with budding and seasoned founders and business owners, investors, and executives who will be in attendance.
Dr. Weinstein's presentation will focus on content from her new book, "The power of scarcity, leveraging urgency & demand to influence customer decisions." This is a topic close to the heart of anyone responsible for generating revenue. She is looking forward to speaking and meeting with business owners, leaders, and faculty from business schools.
Keynote Speaker Bio
Mindy Weinstein, PhD, is a leading expert in marketing psychology. Founder of the firm Market MindShift, she has taught thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services.Mindy is the author of the #1-new release, "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions" (McGraw Hill 2022). She now speaks across the world on how to apply scarcity to increase sales, customer retention and overall revenue. Her message has been dispelling the myths behind scarcity and helping businesses think differently about their positions within the marketplace.
Mindy earned a PhD in general psychology with an emphasis in technology from Grand Canyon University and an M.B.A from the W.P. Carey School of Business at Arizona State University. She has published new and groundbreaking research on the principle of scarcity.
Mindy is a program leader for The Wharton School at the University of Pennsylvania and Columbia Business School. She is regularly interviewed as an expert for The Washington Post and other media channels, such as PIX 11 News, Yahoo News, NASDAQ, NBC, ABC and more.
Book Overview
Scarcity, is a powerful, yet often misunderstood principle. Much of its research is buried in academic journals, typically emphasizing economics over psychology. The Power of Scarcity (McGraw 2022) bridges that gap. With expertise in marketing and psychology, Weinstein reveals scarcity's psychological underpinnings, its deep influence on decisions and its ethical application. A blend of academic and practical insights, this book is a beacon for marketers seeking to harness scarcity's power.
Dr. Weinstein’s Social Handles:
Purchase the Book
This book is available in hardcover and audio and can be purchased here. Books will be available for purchase at the event.
Purchase Tickets to the #InvestInWomenFounders Summit
Click here to purchase individual tickets, tables, and group tickets for universities.
