Travel App Brings Cultural Familiarity to New Places

AwayZone started from a simple question inspired by a stranger: “Where are all the people who look and act like me?” The inquiry prompted a deeper conversation on the limitations of mainstream media and marketing to cater to diverse audiences traveling away from home. Too much information was missing for people of color. A “there should be an app for that” said originally in jest, had LaToya Johnson waking up as an entrepreneur the next day committed to creating one. AwayZone moved from a chance conversation to a commercial opportunity overnight.