Chere Cofer, CEO & Founder, Open Books MD

Chere Cofer has always executed her jobs in pharmaceutical and biotechnology sales with a certain level of creativity. But over time, even the most creative ideas for getting face time with her doctors seemed to be getting less and less effective. More and more medical practices were trying to “go it alone” and shutting their doors to the valuable patient resources and education that reps provide. About two years ago, Chere's sister was diagnosed with an aggressive form of breast cancer. That’s when the challenge of getting face time with the doctor became personal.

Like everyone else, she wanted her sister’s doctor to be up to date on the latest breakthrough therapies, but that’s not always as easy as it sounds. Chere decided to build a scheduling platform that would give doctors the tools they need to better manage their rep interactions and help reps get their