Updated: Jan 20, 2019
THE POWER OF POSITIVE CONNECTIONS:: HOW THE STARTUP LADIES LEVERAGED CONNECTIONS TO GROW A BUSINESS
The power of positive connections are alive and well in Indiana! The Startup Ladies and Startup Study Halls are solid business resources that connect entrepreneurs with business leaders, investors and subject matter experts throughout central Indiana. They were the key to making a partner connection with startup healthcare technology company Safekeeping LLC.
It began with meeting Kristen Cooper at Launch Fishers the summer of 2015. Kristen is the Founder of The Startup Ladies & Startup Study Halls, as well as VP of Ops and Corporate Development at Sticksnleaves. Kristen and Dawn Lang, CEO of Perception Access, met simply to exchange business capabilities and share synergies. What transpired was a discovery of capabilities and introduction to Safekeeping, a healthcare technology startup and one of Sticksnleaves’ clients. Dawn’s 20 years of experience in healthcare marketing and business development bridged a gap with this startup founded by two college graduates from Ball State University Entrepreneurship program, Noah Rahimzadeh and Matt Prasik. Dawn was brought on as a partner with Safekeeping to help develop a business development and marketing strategy in the healthcare space, while building it into a profitable and scalable company. To date, Safekeeping has secured two solid beta partners and looking to secure two more in the coming weeks.
Safekeeping LLC is a healthcare technology solution that bridges the gap in medical communications between healthcare staff and patients’ families by helping families monitor the health and wellness of their loved ones in long-term and short-term care environments. Safekeeping integrates with electronic medical records (EMRs) to securely deliver patient information to designated family members, creating a more positive healthcare experience for families, their loved ones, and care teams. Safekeeping recognizes the importance of including family members in the continuum of care to improve outcomes and reduce readmissions. Visit www.Safekeepingapp.com for more information.
Dawn Lang is the CEO of Perception Access Inc, an interactive marketing agency providing expertise in brand management, business development and marketing strategy. Perception Access helps clients clearly identify, define and articulate their go-to-market strategy while providing smart, executional tactics that drive it.