Kim Saxton

Clinical Professor of Marketing,

IUPUI Kelley School of Business

VIRTUAL STARTUP STUDY HALL

Topic: Boost Your Marketing Strategy with Search-Intent SEO

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Wednesday, June 3, 2020 from 6:00pm – 8:00pm

Audience: Founders, investors, small businesses, non-profit leaders, solopreneurs

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Do you need to develop a bulletproof marketing strategy, but don't know where to start? In this Startup Study Hall, Kim will walk through the marketing funnel process and discuss how keywords and search-intent SEO must inform your marketing strategy. Her talk will also address Amazon vs. Google search strategies, informed by efforts that went into her newest book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups.

Pat Roberts

Principal Consultant of Human Resources,
Lift Bridge CXO

VIRTUAL STARTUP STUDY HALL

Topic: The Impact of a Bad Hire – What Do I Do Now?

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Wednesday, June 17, 2020 from 6:00pm – 8:00pm

Audience: Founders, investors, C-level executives

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Occasionally we hire a candidate who has the right credentials, glides through the interview process, and has outstanding references but ends up negatively impacting productivity, poisoning morale, and risks turnover of valued team members. Could it happen to you? Only 19% of new hires are considered fully successful. There are ways to mitigate the risk. At this Startup Study Hall, Pat Roberts will you teach you best practices for hiring, and how to correct poor hiring decisions!

Ashley Vukovits

Investor, Board Member, & Consultant

STARTUP STUDY HALL

BOOK CLUB

Book: Educated: A Memoir by Tara Westover

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Wednesday, July 15, 2020 from 6:00pm – 8:00pm

Audience: Founders, investors, C-level executive

Join us for a discussion on the book Educated: A Memoir by Tara Westover. This book tells the story of Westover's pursuit of a formal education, which begins with her survivalist upbringing in Idaho and takes her all the way to Cambridge University.

STARTUP STUDY HALL

Topic: Closing with Confidence

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Wednesday, August 5, 2020 from 6:00pm – 8:00pm

Audience: Founders, investors, junior - senior sales professionals, HR professionals

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At this Startup Study Hall, Rebecca will discuss effective strategies for closing sales. She will help you determine what closing language is the best fit for you.

Rebecca Bormann

Managing Director of Sales & Services,

Bell Techlogix

STARTUP STUDY HALL

Topic: Identifying Your Target Market

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Wednesday, August 19, 2020 from 6:00pm – 8:00pm

Audience: Founders - small businesses and startups

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At this Startup Study Hall, Mike will address how to identify your target market. He will help you understand the decision making process of customers in those markets so you can channel your resources effectively.

Mike Strohl

Senior Vice President,

Citizens Energy Group

Kathy Kinder

Founder,

Lift Bridget CXO

STARTUP STUDY HALL

Topic: Essentials of Budgeting and Planning, Three Perspectives

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Wednesday, October 7, 2020 from 6:00pm – 8:00pm

Audience:

• Founders

• Investors

• Anyone with an idea for a startup who needs to learn how to create a budget and financial plan

• Anyone interested in continuing their education about budgeting and financial planning

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Principals from Lift Bridge CXO will cover various aspects of making a budget and financial plan including: forecasting revenues, marketing costs and personnel costs. Attendees will gain a better understanding of the processes and results of preparing a well thought-out financial plan.

Kelli White

Owner,

Kelli White Photography

STARTUP STUDY HALL

Topic: Creating Consistent Visual Content for Your Brand and Business

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Wednesday, November 4, 2020 from 6:00pm – 8:00pm

Audience: Founders, C-level executives, marketing professionals

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At this Startup Study Hall, Kelli will share information on how to create a cohesive visual identity for your company or personal brand. Each attendee will leave with new ideas and inspiration to create impactful images and videos to support their message.

Rob Norris

Principal,

When You Leave the Room

VIRTUAL STARTUP STUDY HALL

Topic: Case Studies in Crisis Communication

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Wednesday, July 1, 2020 from 6:00pm – 8:00pm

Audience: PR professionals, founders, investors, C-level executives

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Executive Mentor Rob Norris has personally handled crisis communication for extended power outages, strikes, toxic releases, on-the-job death, a near-bankruptcy, two mergers, and an attempted hostile takeover. In this Startup Study Hall, he'll address different theories used to understand public relations crises, strategies for minimizing damage, and preventative measures you can take to keep problems from developing into crises.